
With a passion for indie retail, an eye for trends and an analytical mind, Kathy Cruz has carved her niche as a go-to expert for brick-and-mortar business owners looking to thrive in the ever-evolving retail landscape.
As the founder of Savvy Shopkeeper, she has transformed her experiences and insights as a retailer and entrepreneur into a valuable resource for fellow shop owners.
Through her blog, podcast and social media platforms, Kathy shares practical tips, success stories, and industry trends, empowering indie retailers to navigate challenges and maximize their potential.

OWNER
RETAIL MAVENS
As the founder of RETAILMavens and host of The Richer Retailer podcast, Cathy Donovan Wagner leads a mission to help store owners become million-dollar retailers with lives they love. The Richer Retailer work is built around 5 core systems and a belief that when retail store owners understand the numbers and the power
OWNER
RETAIL MAVENS
As the founder of RETAILMavens and host of The Richer Retailer podcast, Cathy Donovan Wagner leads a mission to help store owners become million-dollar retailers with lives they love. The Richer Retailer work is built around 5 core systems and a belief that when retail store owners understand the numbers and the power of clear goals, they change their businesses — and their lives — becoming richer in every way.

OWNER
RETAIL REHAB
With 30 years of experience in various retail capacities, Michael Hale and his team make retail spaces more functional and productive. Retail Rehab clients include Inis, Princess Cruises, Lowes Resorts and Sheraton Hotels. Retail Rehab designed the new Inis retail store in Huntington Beach, California, which opened in M
OWNER
RETAIL REHAB
With 30 years of experience in various retail capacities, Michael Hale and his team make retail spaces more functional and productive. Retail Rehab clients include Inis, Princess Cruises, Lowes Resorts and Sheraton Hotels. Retail Rehab designed the new Inis retail store in Huntington Beach, California, which opened in March 2022. The Inis showroom immerses guests in the scents and sensations of the sea, with 1,200 square feet of space and floor-to-ceiling windows with views of palm trees and the Pacific Ocean.

PUBLISHER;
CONFERENCE CO-DIRECTOR
BREAKWALL PUBLISHING
As conference co-director and publisher of Seaside Retailer magazine and Souvenirs, Gifts & Novelties magazine, Karen helps connect top beach, coastal and nautical brands with their core audience of retailers. Her over 25 years of experience with award-winning business publications help
PUBLISHER;
CONFERENCE CO-DIRECTOR
BREAKWALL PUBLISHING
As conference co-director and publisher of Seaside Retailer magazine and Souvenirs, Gifts & Novelties magazine, Karen helps connect top beach, coastal and nautical brands with their core audience of retailers. Her over 25 years of experience with award-winning business publications helps guide the direction of both magazines and she has won numerous journalism and design awards. Now in it’s fifth year of publication, Seaside Retailer continues to be a leading source for beach, coastal and nautical retailers across the continental U.S., Hawaii and the Caribbean.

EXECUTIVE EDITOR;
CONFERENCE DIRECTOR
BREAKWALL PUBLISHING
As conference director and executive editor of Seaside Retailer magazine and Souvenirs, Gifts & Novelties magazine, Kristin has a pulse on the beach, coastal and nautical retail community. She brings more than 20 years of award-winning business-to-business media experience to her r
EXECUTIVE EDITOR;
CONFERENCE DIRECTOR
BREAKWALL PUBLISHING
As conference director and executive editor of Seaside Retailer magazine and Souvenirs, Gifts & Novelties magazine, Kristin has a pulse on the beach, coastal and nautical retail community. She brings more than 20 years of award-winning business-to-business media experience to her roles, which include managing the editorial direction and staff for large B2B media company publications and a trade association along with planning leading industry conferences. She attends various trade shows throughout the year and reports on events, products and companies that influence seaside retailers.
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